Gaman
Category:
Visual Identity
Client:
Gaman
Gaman curates premium Korean skincare innovations for the Brazilian market, offering science-backed solutions for diverse skin needs. The brand combines rigorous product selection with a modern, youthful identity centered on self-care, naturality, and self-esteem.
Balancing cultural duality without cluttering the design. Vibrant hues risked overwhelming the scientific ethos, so we anchored the palette with neutral bases. Similarly, organic shapes were tempered by structured layouts to maintain premium credibility in a competitive market.
Balancing cultural duality without cluttering the design. Vibrant hues risked overwhelming the scientific ethos, so we anchored the palette with neutral bases. Similarly, organic shapes were tempered by structured layouts to maintain premium credibility in a competitive market.
The visual identity bridges Korean skincare’s precision with Brazil’s vibrant energy. A multi-tone color palette pairs contemporary vibrancy (electric coral, neon teal) with muted neutrals, reflecting the balance between efficacy and simplicity. Typography blends clean, geometric lines for clarity and organic curves for approachability, while subtle graphic patterns mimic skin textures and ingredient molecular structures.
